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[Bieisenka in Biei] Strawberry Juice of Senkakobo and Biei-no-Rusk of Komugisenka

July 15th, 2015


Bieisenka (美瑛選果) is a local speciality shop based in Biei town located in the southern part of Asahikawa city, and has been opened since 2007. JA Biei (JA美瑛) runs it. The head office is in the Biei, and 2 branches open a business in New Chitose Airport and Yuraku-cho, Tokyo. My visited place is the head office facing National Route 237, and it is relatively near Biei Station. Senkaichiba (選果市場) sold fresh vegetables, Senkakobo (選果工房) sold sweets and light meals, Restraunt ASPERGES (レストラン・アスペルジュ) served vegetables of French cuisine and Komugikobo (小麦工房) sold rusk are built at the site. Each buildings designed by Osamu Suzuki atelier (鈴木理アトリエ) are stylish.

Appearance of Building
Bieisenka in Biei

Movie of Bieisenka


Restaurant ASPERGES (レストラン・アスペルジュ) is a popular French restaurant in Biei town located in the southern part of Asahikawa city, and is relatively near Biei Station. ASPERGES means "Asparagus" in French. The restaurant has opened a business since 2007, and is opened as a restaurant of Biei-senka (美瑛選果) run by JA Biei (JA美瑛). Mr. Kazunori Kato (加藤 千典) acts as a chef, and it is popular restraunt that visitors can enjoy charm of vegetables. They garnered one star in MICHELIN GUIDE Hokkaido 2012 Special Edition and 2017 Special Edition. Article is here

French Cuisine -ASPERGES in Biei- Salad

Biei and Furano

Furano region (富良野) and Biei region (美瑛) are located in the center of Hokkaido, and are one of the most popular tourist attractions in Hokkaido at present. 2 million tourists visit to savor lavenders, shooting places of "From the north country (北の国から)" that is famous Japanese television drama in the Furano and hills of the Biei. Blue Pond (青い池) and Shirahige Falls (白ひげの滝) in Shirogane (白金) has been became famous recently, and charms add to the Biei and the Furano as the popular tourist attractions more and more, and those region are receiving increased attention throughout the country and overseas country. It is one of characteristics that various colors can be enjoyed in the Furano and the Biei. Article is here

Farm Tomita
Furano Lavender Farm Tomita

Strawberry Juice and Rusk

I visited here aroun 11:00 on a weekday. Because fresh ingredients and good taste were served, tourists used the Bieisenka as a break spot of Biei sightseeing. A lot of visitors including overseas tourists came on that day. They served a lots of appetizing foods, and I bought a cup of Strawberry Juice of the Senkakobo and a pack of Biei-no-Rusk of the Komugikobo in those. Those were popular in particular. As for the prices, the former was JPY 360, and the latter was JPY 515.


Strawberry Juice
Bieisenka in Biei
Bieisenka in Biei

The strawberry juice was handmade by a shop clerk in front of customers' eyes after ordering. Because syrup was used in the strawberry juice, I completely thought that it was too sweet, but it was not so. It had the sour taste, and was so good! In addition, the rusk was crunchy. The butter taste was good, and the sweetness was just right, too. Common rusk comes from bread baked twice, and the crunchy texture is a feature of the rusk, and the rusk is actually made with the rest of breads. But a perfect plant equipment for rusk was completed, so I thougt that the rest of breads was not used in the their rask. Visitors could observe the plant through a glass window from outside. Thanks for the tasty sweets!

Strawberry Juice from Top
Bieisenka in Biei
Strawberry Juice from Bottom
Bieisenka in Biei
Rusk from Front
Bieisenka in Biei
Rusk from Side
Bieisenka in Biei
Parking lot Free parking is provided (40 Cars)
Business hours 10:00-18:00
Regular closing day Wednesday * It is closed in a winter season.
Telephone number +81-166-92-5522
Home page Home page is here
Mapcode 389 010 510*06

A page of Biei and Furano is here

Biei and Furano



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